Do we need to use hashtags?

Do we need to use hashtags? One of the most common questions when establishing an online marketing campaign is whether and, if so, how to use them correctly to optimize results . The truth is that they've been used for years, but even today, many companies hesitate when it comes to using them on Twitter, where they originated, and on other networks. Don't know if you need hashtags in your campaign? To answer this question, we must first understand their purpose. In reality, they're an excellent resource for grouping relevant messages that appear on social media , which are directly related to the product or service you want to promote and your target audience. Hashtags keep messages always visible to users on a specific platform and allow them to access them with a single click. Also, keep in mind that hashtags are used today on most social networks, so applying them to your campaign will help you unify your campaigns across different platforms. Can you think of a simpler and more effective way to impact your potential users? So far, we can deduce that hashtags can give you many advantages in an online campaign, but what can you do with them? If you really want them to have a positive effect on expanding the reach of the content you generate, you must be careful how you use them. To begin with, you need to do some prior research to ensure that the hashtag you want to use hasn't been previously associated with other concepts that could be counterproductive to your promotional objectives. In fact, there are tools that will allow you to know if the one you've chosen for your campaign has been used before , for example, to raise awareness about a natural disaster that occurred some time ago. Likewise , optimizing the hashtag you've decided to use in your campaign involves measuring its exposure. Keep in mind that associating several hashtags with the same post on social media can end up diverting your audience's attention to different areas and, therefore, preventing the content created from being as effective as you desire. If you use a maximum of three hashtags per post, you'll avoid confusing your users. It's important to remember what you're using them for: to make it easier for your potential audience to remember your marketing messages and find them as quickly and efficiently as possible. Therefore, for them to be effective, you need them to be easy to remember and perfectly summarize the idea you want to convey with your campaign.