How to use social media in an online marketing strategy

A few days ago, we published a post in which we defined social media as a recommendation channel, not a direct conversion channel . This means they can play an important role in any online marketing strategy if you learn to use them appropriately and at the right time. We'll give you some tips on how to optimize your company's social media presence to increase your profits. To begin, you need to connect the objectives of your online marketing campaign with those of social media , always keeping in mind that successful brands are those that are always connected to their users, offering them the right content. To achieve this connection, it's essential that you first know your potential users well. Therefore, you need to understand their context when communicating with them and know how to integrate into their conversation, creating the right momentum. Achieving this is not as difficult as it seems because you can use social listening and monitoring tools, which will give you the necessary information to define your engagement strategy. The third step to ensuring that your brand's social media presence helps increase sales is to define the most appropriate topic of conversation between the company and users, in order to try to attract their attention. Remember that engagement is essential for making a marketing strategy work! At this point, it's time to choose the social media platforms to work with that are most appropriate for your audience and allow you to offer them quality content or an additional service that can become the added value that makes you stand out from the competition. In any case, keep in mind that the process of "driving" your potential customers to your brand must be gradual. Converting them from simple internet users to customers and brand fans involves going through various engagement leads. Furthermore, the purchase decision phase, which we all go through at one point or another , can take days or weeks . Therefore, we need to offer potential buyers personalized communication that allows them to make the right purchasing decision. Of course, the use of social media cannot be restricted to just the moment of purchase. You can, and should, also use your social media presence to retain your customers, implementing a loyalty strategy that turns their shopping experience and relationship with your brand into something positive they'll want to repeat.