The usefulness of social networks

Social ads

 

When you start planning a digital marketing campaign , one of the decisions you'll undoubtedly face is choosing which channels will be most effective in achieving your ultimate goal: conversion and social media are one of them.

 

The role of social media is increasingly recognized in this regard , although most of the time we tend to think only about the classics Facebook and Twitter, forgetting about everything that the others, especially YouTube, can offer us.

 

Before analyzing the specific role of social media in generating sales , we must mention an important fact: social networks as a whole are considered to have an impact of almost 90% on the generation of assisted purchase conversions.

 

Without a doubt, a figure like this makes them worthy of a prominent role in any online marketing strategy.

 

Likewise, social media is not only important at the successful completion of a purchasing process, but also at the beginning. Its role in generating awareness—that is, helping launch a product—is equally, if not more, decisive.

 

In fact, some digital marketing experts consider them to be essentially a referral channel, rather than a direct conversion channel.

 

Social media can be considered the most effective area of action for influencers , who in some way "push" their followers to convert to a purchase on the appropriate channel.

 

Social Media Social Networks

 

The specific role of YouTube in social media

 

This idea is particularly evident on YouTube, which is by no means a sales channel for any product, but is a very suitable medium for creating trends.

 

Within social media, YouTube has always had its own distinct personality, and until now, it seemed somewhat distant from Facebook and Twitter in the realm of digital strategies.

 

However, the latest statistics indicate that it is the most effective in both generating awareness and conversions.

 

The truth is, there's no shortage of reasons for it to be so effective, simply considering that it has over a billion unique users per month . In fact, it's practically on par with Facebook in the United States.

 

The growing YouTube phenomenon of recent times has made this social network one of the most promising launch platforms today, and the truth is that many digital marketing strategies already consider YouTube as one of their main players.

 

Without a doubt, its future prospects are a challenge to be explored in the near future, especially in the area of low-priced impulse purchases.