¡Domina el SEO y conquista Google!

In the world of e-commerce, every second counts. Online store ranking increasingly depends on offering a fast, stable, and intuitive experience. This is where Core Web Vitals come into play, a set of key metrics that Google uses as a ranking factor and that directly influence the visibility of your e-commerce site.

Below, from Click Online 360, an SEO agency with extensive experience in eCommerce projects, we explain why these metrics can make the difference between an online store that sells... and one that doesn't take off.

What are Core Web Vitals and why do they matter for SEO?

Core Web Vitals are three metrics that measure a website's performance in key aspects of user experience:

• LCP (Largest Contentful Paint) : Measures how long it takes for the largest visible content (such as a main image or banner) to load. An optimal value is less than 2.5 seconds.

• INP (Interaction to Next Paint) : This replaces the FID metric since March 2024. It evaluates the responsiveness of the entire session, not just the first click. It must be under 200 milliseconds.

• CLS (Cumulative Layout Shift) : Measures unexpected changes in the layout while the page loads. A good value is less than 0.1.
  
  

For any online store, these metrics are crucial. A poor score can lead to user frustration, abandoned shopping carts, and lost sales. It also negatively impacts your online store's ranking in Google search results.

How to measure your online store's Core Web Vitals

There are tools to understand the status of your website, which allow you to analyze your URL and view both laboratory and real-world metrics using data from Chrome users.

Additionally, web audits show you detailed LCP, INP, and CLS values and offer personalized technical recommendations.

At Click Online 360, we use various tools to accurately analyze each eCommerce store and prioritize the actions that truly improve performance and conversion.

Steps to improve Core Web Vitals and boost your online store

1. Audit your site

A technical website audit will allow you to get a clear breakdown of critical points, without the need for advanced development knowledge. This will allow you to make data-driven decisions.

2. Optimize heavy images and resources (improve LCP)

Most loading times come from poorly optimized images. Use formats like WebP, enable lazy loading, and compress your files. If you work with WooCommerce or Shopify, there are plugins that automate this process.

3. Reduce main thread blocking (improves INP)

Minimize unnecessary JavaScript scripts, load files asynchronously, and prioritize essential resources. Lower latency translates into a better user experience... and improved online store rankings.

4. Avoid unexpected movements (CLS improvement)

The trick is to reserve the space that elements like images, sliders, or ads will take up. Use fixed values in your CSS and you'll prevent the design from "jumping" while loading.

5. Activate caching and use a CDN

Especially if you have customers in different locations, a CDN reduces load times worldwide. Additionally, browser caching speeds up the experience for returning users.

Click Online 360: Technical SEO experts for online stores

At Click Online 360, we specialize in improving online store rankings from a technical, strategic, and data-driven perspective. Our approach combines SEO auditing, Core Web Vitals analysis, performance improvement, and continuous optimization to achieve what every online store desires: more traffic, more conversions, and more sales.

We work with e-commerce businesses of all sizes, adapting strategies to the real needs of each digital business.

Speed, stability and experience = better positioning

Core Web Vitals are much more than numbers: they reflect how a user experiences your online store. Improving them means offering a smooth, reliable, and fast shopping experience, which not only improves conversions but also improves your online store's search engine ranking.

Remember: every millisecond counts. And in eCommerce, the difference between success and abandonment is often decided by the first click.

Google updates are one of the most decisive factors for web positioning. If you've noticed a drop in traffic to your site in recent weeks, you've likely been affected by the latest algorithm update.

Below, we explain how to identify the impact, what you can do to adapt, and how Click Online 360 , an SEO agency with extensive experience in the sector, can help you recover and emerge stronger.

What are Google updates?

Google constantly makes improvements to its algorithm to provide more relevant and useful results to users. Some updates are minor, but others, known as Core Updates , can completely change the way websites are evaluated. These updates affect factors such as content quality, user experience, and domain authority.

Signs that your website has been affected by an update

• Sudden drop in organic traffic.
  
  
• Lower visibility in main keyword rankings.
  
  
• Decrease in the number of leads or conversions.
  
  
• Changes in user behavior on your site (more bounce, less time spent).
  
  

If you notice any of these symptoms, your site likely needs an audit to identify which areas are no longer compliant with Google's new requirements.

How to recover after an update: the essential checklist

1. Evaluate the quality of the content

One of the main goals of Google updates is to reward original, useful, and relevant content.

• Originality and value : Avoid duplication. Each piece of content should precisely address a specific search intent.
  
  
• Depth and relevance : Don't write just to rank, but to address real questions. Comprehensive content always has an advantage.
  
  
• Constant updating : Keep your texts up-to-date. An outdated article loses authority.
  
  

2. Strengthens the user experience (UX)

Google prioritizes sites that offer comfortable and pleasant navigation.

• Responsive design : Your website should look perfect on all devices.
  
  
• Loading Speed : Optimize images, scripts, and hosting so your site loads in less than 3 seconds.
  
  
• Intuitive navigation : Clear menus, well-structured links, and logical visual hierarchy.
  
  

3. Improve the technical aspects of SEO

The technical part remains essential after each Google update .

• Clean URLs : That explain the content without strange characters.
  
  
• Well-implemented tags : Correctly use H1, H2, meta descriptions and ALT tags in images.
  
  
• Sitemap and robots.txt : Make sure bots can crawl and index your site without hindrance.
  
  

4. Prioritize EEAT (Experience, Expertise, Authority and Trust)

Starting in 2023, Google will place more emphasis on EEAT, rewarding sites with credibility.

• Clear authorship : Indicate who signs the content and why they are an expert on the subject.
  
  
• Reliable sources : Provides data backed by recognized entities.
  
  
• Reviews and Testimonials : Showcase real customer reviews to reinforce your authority.
  
  

5. Monitor and analyze performance

You can't improve what you don't measure.

• Google Search Console : Identify indexing errors, traffic drops, and new opportunities.
  
  
• Google Analytics : Study user behavior and adjust your strategy.
  
  
• SEO Audits : Conduct periodic reviews with experts to detect weaknesses and correct them.
  
  

6. Follow Google's official guidelines

• Avoid bad practices : No keyword stuffing, cloaking, or purchased links.
  
  
• Focus on the user : Content should be designed to address real needs, not to manipulate rankings.
  
  
• Always stay informed : Follow official and specialized sources such as the Search Central blog or the Google Updates channel.
  
  

Why trust Click Online 360 for your SEO recovery?

At Click Online 360, we've been helping companies achieve stable and lasting rankings for years, even after the most demanding Google updates . Our team of SEO experts conducts comprehensive audits, redesigns strategies, and supports you step by step to help your website rise again in the rankings.

We believe in sustainable SEO, based on data, strategy, and experience. And above all, we believe that every project is unique and deserves a customized solution.

Google updates can cause uncertainty, but they're also an opportunity to improve. If you've noticed a drop in your metrics, don't panic. Review your site, adjust your content, improve the user experience, and seek the support of an experienced SEO agency like Click Online 360. Only then will you be able to recover and regain your strong positioning.

Identifying an SEO penalty on a website is crucial to maintaining visibility and search engine rankings. Detecting any problems early can prevent significant traffic loss and potential penalties that could impact a company's digital reputation.

What is an SEO penalty?

An SEO penalty is the action Google or other search engines take when they detect that a website has violated their quality guidelines. These penalties can be manual, when a Google employee reviews and penalizes the site, or algorithmic, when the algorithm automatically detects irregular practices.

Main current failures that can lead to penalties

1. Duplicate Content

Duplicate content is one of the most common errors that can lead to SEO penalties. Google prioritizes original and valuable content, so copying text from other pages or repeating internal content can negatively impact rankings.

To solve this problem, as an SEO agency , at Click Online 360 we conduct content audits and use tools to ensure that the content is unique.

2. Excessive Use of Keywords (Keyword Stuffing)

Artificially including the keyword too many times in the content can be interpreted as manipulative.

To achieve this, our department considers keyword density between 1% and 2%, ensuring that the writing is natural and provides value to the user.

3. Low Quality Links

Inbound links from untrustworthy or spam sites can negatively affect a website's authority.

One of the tasks Click Online 360 performs with its clients is disavowing toxic links, so that they don't affect the page's web positioning.

4. Hidden Content

Including hidden text or links with the intent to manipulate rankings may lead to a manual penalty.

It's important to review the source code and ensure that all content visible to search engines is also visible to users.

5. Slow Loading Time

Websites with long loading times may be penalized, as they negatively impact the user experience.

At Click Online 360, we employ various techniques to improve website loading, such as image optimization, lazy loading, and improving server speed.

Tips to avoid penalties in the future

• Create original and valuable content for users.
• Maintain a well-organized internal link structure.
• Conduct regular SEO audits to identify potential issues.
• Avoid any Black Hat SEO practices.
• Update old content to keep it relevant.

Why choose Click Online 360 as your SEO agency?

At Click Online 360, we are committed to boosting your business's success through cutting-edge SEO strategies . We have a team of expert professionals who have taken small and large businesses to the top of search results. We increase your visibility, boost your growth, and boost your company's profitability.

Identifying an SEO penalty on a website is essential for protecting your website's online ranking and reputation. By understanding the main errors that can lead to penalties and implementing effective solutions, you can recover lost traffic and strengthen your digital presence. With an SEO strategy based on best practices, you can avoid future penalties and maintain sustained growth.

We're just a click away!

In today's fiercely competitive digital world, standing out from the crowd is crucial. And this is where organic SEO comes in—your best ally for achieving sustainable and consistent online success.

Think of your website as a seed. If you plant it in fertile soil and nurture it with dedication (SEO), it will grow strong and healthy, bearing fruit in the long run. Shortcuts (like buying traffic) may seem tempting, but they're like artificial fertilizers: they produce quick, but short-lived, and often harmful results.

Why is organic SEO so important?

Visibility : Good SEO positions you at the top of search results, increasing the visibility of your website.

Qualified traffic : Attract users who are truly interested in what you offer.

Credibility : Appearing at the top of Google generates trust and authority.

Profitability : Unlike paid advertising, organic SEO offers long-term results at no direct cost.

Better user experience : An SEO-optimized website is easier to navigate and offers a better user experience.

How to build a solid organic SEO strategy?

Keyword Research : Identify the keywords your target audience uses to search for information related to your website.

On-page Optimization : Optimize your website content (titles, descriptions, images) using relevant keywords.

Link building : Get quality links from other websites relevant to yours.

Quality content : Create original, useful, and relevant content that meets your audience's needs.

Technical SEO : Make sure your website is optimized for search engines (loading speed, structure, etc.).

Analysis and tracking : Monitor the performance of your SEO strategy and make adjustments to continuously improve.

Remember, organic SEO is a marathon, not a sprint. It takes time, effort, and patience, but the results are worth it.

Ready to reap the benefits of organic SEO? Contact us today and we'll help you grow a strong and sustainable online presence!

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In 2025, AI will continue to be a key factor in SEO. Google is already using AI to improve its search algorithms, and this is expected to continue in the future. This means that websites that are optimized for AI will have a competitive advantage.

How to optimize your website for AI?

There are several things you can do to optimize your website for AI. Some of the most important ones are:

• Create high-quality content. High-quality content is more likely to be ranked by search algorithms. Make sure your content is relevant, useful, and easy to read.
• Use relevant keywords. Keywords are the words that users use to search for information online. Make sure your website uses keywords that are relevant to your business.
• Build high-quality links. High-quality links are links from other websites that point to your website. These links help search engines determine the authority of your website.
• Optimize your website for speed. Websites that load quickly are more likely to be ranked by search engines. Make sure your website loads in less than 3 seconds.
• Using AI to create content. AI can be used to create high-quality content. This can be a great way to save time and money.

How will AI affect SEO in 2025?

AI is expected to have a significant impact on SEO by 2025. Some of the changes expected include:

Improvements in semantic search . Semantic search is a technology that allows search engines to understand the meaning of search queries. This means that websites that use relevant keywords and high-quality content will have a competitive advantage.
Personalization of search results . AI can be used to personalize search results for each user. This means that users will see results that are most relevant to them.
Increasing importance of visual content . Visual content, such as images and videos, is becoming increasingly important in SEO. AI can be used to analyze visual content and determine its relevance to search queries.

Conclusion

AI is an ever-evolving technology. As AI continues to develop, it is important for websites to stay up to date with the latest trends. By optimizing your website for AI, you can improve your search engine rankings and drive more traffic to your website.

If you want to see more on this topic we recommend, "Google. [Google]. (2024, December 1). Building the Future: Sundar Pichai on AI, Regulation and What's Next for Google [Video]. YouTube." watch video

When it comes to ranking a page in the top results on Google, avoiding SEO penalties is just as important as optimizing your content. Web content penalties can seriously impact your visibility, reducing traffic and damaging your online reputation.

Below, Click Online 360 analyzes the 5 most common web content penalties and how to avoid them to maintain a healthy and effective SEO strategy.

Duplicate content: the invisible enemy

Duplicate content remains one of the main causes of web content penalties. Google penalizes pages that publish text copied from other sources or even repeat blocks of text within the same site. This directly affects ranking, as the search engine doesn't know which page to prioritize.

How to avoid it:

• Use tools like Copyscape or Siteliner to detect duplicates.
• Create unique and original content, offering added value to your customers and readers.
• Implement canonical tags if you need to publish similar content on multiple URLs.

Web oversizing: more is not always better

Loading your website with unnecessary pages, irrelevant posts, or duplicate categories can cause you to lose authority. This problem, known as "thin content," provides no value to the user and is one of the most common penalties.

How can you avoid it?

• Regularly review your website content and remove useless pages.
• Create relevant content focused on answering your audience's search queries.
• Unify similar posts or pages into a single, well-optimized one.

Buying backlinks on the fly: dangerous and detectable

Buying backlinks in bulk is a practice penalized by Google. Although quality external links are essential for improving SEO, a sudden and artificial increase can cause your website to be detected as suspicious.

We recommend…

• Build backlinks organically through collaborations and quality content.
• Diversify your link sources.
• Avoid platforms that sell bulk link packages.

Error messages from the web: poor user experience

Errors like 404s (page not found) or broken redirects not only affect the user experience but also hurt your SEO. Google considers these issues indicative of a neglected website.

How to avoid it:

• Use tools like Google Search Console to monitor errors.
• Set up 301 redirects for deleted or moved pages.
• Conduct regular audits to detect broken internal links.

Slow page speed: the big SEO drag

Loading speed is a key factor for ranking. A slow page not only affects the user experience but can also lead to an increase in bounce rates, something Google penalizes.

We recommend…

• Optimize images and use formats like WebP.
• Enable file compression using Gzip.
• Use a reliable hosting service and a CDN (Content Delivery Network).

Avoiding these five most common web content penalties is essential to keeping your site visible and competitive in search engines. From duplicate content to loading speed, every detail counts in an effective SEO strategy. Remember, the main goal is to offer relevant content and an exceptional user experience.

Boost your SEO strategy with Click Online 360

At ClickOnline360, we are experts in preventing and resolving penalties that affect your website's performance. We analyze every detail to ensure your site meets Google standards and improves its ranking.

We specialize in creating customized SEO strategies that increase your organic traffic and maximize your brand visibility. If your website has been affected by errors such as low-quality backlinks, technical issues, or thin content, don't worry: we're here to help. Our methodology combines advanced audits, unique content creation, and cutting-edge optimization techniques.

Take your website to the next level. Contact us today and transform your online presence!