Master Google Ads with ClickOnline!

 

Making some mistakes in Google Ads is normal. Ads are one of the most powerful tools for driving online traffic and improving SEO ranking . More and more companies—both large and small—know this, and that's why they don't hesitate to allocate part of their budget to click-based advertising.

 

A poorly managed Google Ads campaign can be costly, but an optimized campaign can work wonders and help a business generate sales like magic.

 

In this article, we'll tell you the 5 most common mistakes that even the best Google Ads agencies make, and we'll give you some tips on how to avoid them and achieve success.

 

Are you making any of these 5 mistakes in Google Ads?

 

Not taking into account the user experience on landing pages

 

Many ad experts focus on creating perfect ads, but they forget that the user experience beyond the ad is also very valuable.

 

The quality of a landing page is an essential component and can directly affect the visibility of Google Ads.

 

Recommendation:

 

An optimized landing page means a fast loading speed, it must be responsive , attractively designed, with relevant content and precise CTAs (calls to action).

 

Not grouping keywords correctly

 

Even if the user experience on your ad landing pages is great, there's something even more important that can directly impact conversions: relevance.

 

Imagine clicking on an ad for “Nike shoes” hoping to find a wide variety of Nike shoes, only to end up on a page with Reebok, New Balance, or any other non-Nike brand.

 

Although it may seem obvious, this mistake is common and is often made by veteran Google Ads agencies .

 

Recommendation: Group keywords based on relevance and create ad groups with specific landing pages . This will not only improve click-through rates and conversions, but also your clients' SEO rankings .

 

Direct users to the home page

 

If you want to become an expert in Ads , you must avoid this mistake at all costs. It's a very common mistake, especially when it comes to online stores, as it risks diverting the user's attention from what they were originally looking for, and they end up leaving the page without making a purchase.

 

Recommendation: If you want to publish an ad for "children's clothing," ideally, the user should click on the ad and land in the "children's clothing" section of your online store.

 

4. Not making a good choice of keywords

 

Irrelevant keywords with low search volume directly affect the quality of your Google Ads. If you haven't seen good results in recent weeks, it may be time to review your keyword list.

 

Recommendation: Avoid having more than 20 keywords per ad group and eliminate those that are irrelevant or don't generate conversions. This will also help you avoid overspending.

 

SEO and Ads experts use Google's Keyword Planner to add keywords with the highest search volumes—follow in the footsteps of the best!

 

Little use of negative keywords

 

Nobody is perfect, not even Google Ads . Even if you use super-optimized keywords, your ads can still appear for irrelevant searches.

 

For example, if you have “graphic design” as a keyword (because your client offers services as a graphic designer), your ad might appear for searches like “what is graphic design” or “universities to study graphic design.”

 

Recommendation: If you add these terms to your negative keyword list, you'll avoid appearing in irrelevant searches with minimal conversion potential.

 

Running Google Ads campaigns can be complicated, even for digital marketing and SEO agencies.

 

However, if you follow the recommendations we give you at Click Online 360 , you can launch optimized campaigns, obtain satisfactory results, and ultimately become an Ads expert.

The new AdWords interface is now a reality, and although it's still in beta, Google has already announced that we'll soon have to say goodbye to the old one. Although it's a bit difficult to adapt to the new interface, especially for quick and accurate optimizations, it brings new features such as the new PROMOTION EXTENSION. This extension offers a new opportunity for advertisers selling products on the search network. Our ads can be expanded, and we can add promotional codes to them. Here's a link on how to configure promotion extensions in Google AdWords. In the settings, we can choose whether to set the extension at the account, campaign, or ad group level. We can also choose the country in which to appear and the currency format. One of the most useful points is that we can set the promotion only for special days like Black Friday or Valentine's Day, for example, by default. Google also highlights this in bold, significantly increasing our CTR. Finally, we should mention that we can also indicate the days between which the discount coupon is available. If you want to see a little more about how to configure this extension, we leave you a video created for the Digital Marketing school ClickFormacion360.com: https://www.youtube.com/watch?v=mauXwdyNoik

We always tell you about the latest Google AdWords developments , and you all know that Google AdWords never ceases to surprise us and add improvements to the tool . ClickOnline360, as one of the best agencies in Spain, has access to beta versions of AdWords updates before the public. Well, this year they've introduced us to a set of new AdWords features that will leave you all amazed . We've been fortunate enough to see previews and test them first, but now we can start implementing them with our clients . This allows us, among other things, to give ClickOnLine360 clients a certain competitive advantage and thus improve their results and reputation . At the moment, we can't reveal all the new Google AdWords features that the search giant has prepared for us, but if you want to stay up to date, be sure to stay tuned to the blog. As a bonus, we can tell you that audiences are going to take center stage and that automation is going to be the big leap forward for Google AdWords this year. Attribution will be another of the main themes of 2017 and, as always, it will involve debate among users, technicians, clients, etc. On the other hand, there will be new ad extensions and, above all, the consolidation of all existing ones. It is vitally important that we provide extensions to the ads . With these, our quality score increases significantly. Or, seen another way, without ad extensions we receive many penalties. This is how we begin the year of Google AdWords, and ClickOnLine360 is here to help you and provide all the solutions you need . If you are interested in training with official Google speakers and also learning all the latest news, this is your Google AdWords Course Barcelona or Google AdWords Online Course .

Google always surprises us with new features , and AdWords in particular is constantly implementing improvements and betas that the American giant gradually releases. We also know that from time to time, "bombshells" appear that shake up this very special sector of Digital Marketing. Even before the summer, certain agencies like ours were given access to the new text ad formats , Expanded Text Ads. These are very specific to mobile devices, but they obviously work for the desktop or tablet search network, as well as for text ads on the Google Display Network. AdWords Expanded Ads basically mean that your ads will now look like this:

• Two title fields of up to 30 characters each.
• A single expanded description field of up to 80 characters.
• A display URL that uses the domain of the final URL.
• Two optional "Path" fields used in the ad's display URL, up to 15 characters each.

In this way, text ads gain greater importance in search results due to their increased size. But especially considering that lateral positions no longer exist, and now, with the aforementioned increased size, we must be aware of the importance of positions. In other words, the relevance of auctions has increased considerably with the last two Google AdWords updates. This shouldn't scare us, but quite the opposite. If we follow a clear strategy and meet certain criteria of quality and relevance for the user, we will have no problem publishing our advertising links without any problems. We must understand that, in the end , Expanded Ads are an adaptation to reality, which is none other than the unconditional use of mobile devices by users. At ClickOnline360, we are clear on this and have been implementing it for months. Can we help you?

Choosing a Google AdWords Agency to carry out SEM campaigns for a specific company is always a very complex decision. Basically, for two important reasons: the agency's targeting strategy and the financial responsibility that the agency will have, since investments in these types of campaigns are not exactly cheap. However, a little analysis will show that there are agencies that deserve trust. Being in the Google certification program already generates a guarantee. The exams are complex and demonstrate in-depth knowledge of the AdWords tool. But that's not all. To obtain the official Google certification logo, other requirements must be met, such as experience, an MCC, a minimum budget invested in the last 90 days, etc. To put it simply, Google doesn't just give out its seal. Another example to help you choose a good Google AdWords Agency is the Restaurant and Good Dinner Theory: If you go to a restaurant for dinner with friends or your partner and are satisfied, you will pay the bill with satisfaction and leave a tip. If not, you'll do it reluctantly, or perhaps not at all. The same goes for agencies. It's fine to pay a high fee if the work is well done and the results are optimal. What's not easy to understand are the percentages; that is, if the company invests X monthly, does the agency always charge 10% of X, no matter what? Is it fair to the company? Does the AdWords agency justify its work this way? No, permanence: if I don't like it on the phone... why would I do it at an agency? For example, in a restaurant, if I don't like the first course, I'll leave; maybe I'll take a chance on the second, but certainly not on dessert. In short, choosing a good Google AdWords agency isn't an easy task, but it's not impossible either if we take into account everything mentioned above. And it goes without saying that at Click Online 360, we comply with all of these requirements. :)

Last Friday, Bernat Tirado offered an intensive Google AdWords session to all the startups that are part of Wayra Spain . These are digital startups made up of the best entrepreneurs whom Telefónica helps grow and build their successful companies. The session began at 12:30 a.m. and lasted approximately one hour. You can watch it soon at: https://live.openfuture.org/es/record-events Bernat offered fundamental theory, techniques, and practice of AdWords. He very clearly structured the concepts that must be taken into account before launching into the configuration of any campaign. These included the Search Network, the Display Network, how to segment and how to correctly configure campaigns, among others. Remarketing was also discussed, and of course, the latest developments were mentioned. To conclude the session, a Q&A session was held. This gave all attendees a firsthand look at this tool and analyzed how AdWords can fit into their projects. The session was highly rated. And Bernat was happy to introduce a powerful tool that will surely help them launch their projects. If AdWords is managed well... it can yield excellent results!