Master Google Ads with ClickOnline!

Do you monitor the progress of your AdWords campaign every chance you get? Do you follow the statistics practically minute by minute ? Now you can monitor how your campaign is performing without having to connect to a computer. With the new AdWords app for Android, all these tasks will be more convenient and easier to perform. Those responsible for Google AdWords are thus joining the bandwagon of the widespread use of mobile devices in most facets of both daily life and business . Smartphones aren't just used to connect to social media or browse the internet. They're also increasingly being used in the business world, and many companies even use them to manage orders. With this in mind, why not use mobile devices to manage an AdWords campaign? One of the great advantages offered by the new AdWords app is that you can use it anywhere in the world, without having to worry about finding a computer to view and act on any matter related to your campaign's ads. We can't forget that AdWords campaigns evolve very quickly and their profitability varies from one moment to the next. Therefore, having the ability to react when managing them is essential if you want to truly get the most out of them. This rapid response is now much more feasible thanks to the newly launched application, which allows you to access all the information and resources you may need at any time or place. Changing budgets, managing temporary ads... any adjustment you need to make to your campaign to modify it instantly and take advantage of its impact is now possible simply by installing the AdWords application on your Android 4.0 or higher. What does this application specifically offer? To begin with, an essential element for the proper management of any AdWords campaign: access to statistics. You can view both basic data (clicks, costs, and conversions) and more detailed metrics , making it much easier for you to decide what to do with your bids and budgets at any given time. And that's not all. The Google AdWords app also offers you the option to activate real-time alerts and receive action suggestions , which you can implement immediately after receiving them to optimize your campaign. Ultimately, having the AdWords app on your phone allows you to work on your campaign without having to go to the office and improve it second by second, to optimize it to the fullest .

Do you need an AdWords remarketing campaign? Digital marketing evolves very quickly, and strategies are constantly changing, but the essence of any campaign remains the same: the need to reach users and convince them to make the conversion we've previously set as our goal . But how many times have you seen how many of your users don't complete the process and fail to complete this conversion? Too many, without a doubt. AdWords remarketing is one of your best allies in these cases. What will you achieve with an AdWords remarketing campaign? The idea is very simple: re-engage those users who haven't completed an action on your site , encouraging them to visit your site again. This action can be converting to a lead or subscribing, although the most common is a purchase. Why will remarketing be effective for you? The truth is that these types of campaigns are easy to prepare and launch, are inexpensive, and offer the advantage of delivering a personalized message to a quality audience. Keep in mind that you're targeting people who have already visited your website, so they're already somewhat interested in the product or service you're promoting. Therefore, the impacts you send are much more likely to be effective. This applies both to customers who have left their shopping cart full without making a purchase and to those you know have visited the product listing for your campaign, even if they haven't taken any action, among many other possibilities. If you're thinking about running an AdWords remarketing campaign, keep in mind that they're typically set up on the Display Network and that they use cookies to provide basic implementation code for campaign optimization. With this and a well-defined conversion funnel, you'll be able to fully evaluate the results of your remarketing campaign. Of course, it's important to keep in mind certain basic aspects that will allow you to get the most out of your campaign, such as the need for good user segmentation, which will allow you to apply specific strategies for each type of user and, thus, reach them more effectively. This will also allow you to better allocate your budget by investing more heavily in users most likely to purchase, i.e., those who abandoned their cart full of products at the last minute before converting.

Many large companies turn to content distribution networks as one of the most effective promotional channels for monetizing their most valuable content . If you have an online marketing campaign running, even if you're not a multinational, you obviously have a similar goal. So, why not do the same? One of the keys to optimizing the ROI of your online marketing campaigns through content is to consider the impact of content distribution networks on building loyalty and expanding new audiences. Their effects are especially positive when you aim to make users feel like they're part of an information discovery process, not just passive objects of intrusive advertising. Keep in mind that when customers feel they've naturally discovered the product you're promoting, you hold the success of your campaign in your hands. In any case, simply implementing this content marketing technique doesn't necessarily guarantee success . If you want this to work, it's important to consider the data generated by multiple distribution networks, comparing the results of each to determine how much they can help you maximize the ROI of your campaign. This analysis must always take into account the use of different distribution platforms for specific customer niches. This way, you'll realize that visitors who come to your site from a particular platform may be completely new or, on the contrary, familiar with the brand, to give two examples. Additionally, you should also keep in mind that your ROI improves when accessing your site from mobile devices, where statistics show a higher level of loyalty at a relatively lower cost . If your site has a responsive design, the results will always be much better. Likewise, conversion tracking in campaigns with specific objectives is also a factor to analyze when evaluating the results of your campaign . Keep in mind that some distribution networks may generate more traffic than others, and this will impact the higher or lower percentage of final conversions. Truly, getting the most out of your marketing campaign content comes down to finding the distribution platform that offers you the most awareness and exposure. Therefore, all the data generated by each distribution platform must be analyzed in detail to monitor whether the initially set objectives are being met.

Bernat Tirado has already started with Google Academies. This Tuesday and Wednesday, February 3rd and 4th, he was a speaker at Barcelona Activa, offering the latest and greatest in AdWords. From the very beginning, there was a very positive atmosphere, eager to learn how the entire program works and, above all, to learn how Bernat uses it in his daily work. As an expert co-founder of the ClickOnline360 agency, which has grown steadily since its inception, he offered his best so that all interested parties could achieve their goals. These were days of training and sharing experiences. Bernat explained how to optimally manage all the tools and how he uses them to achieve his clients' goals. As a manager of large accounts, he has extensive experience with the entire program and is at the forefront of each of the new features. Therefore, he tried to convey all his know-how in the best possible way, so that all attendees could consolidate the training received. All listeners received all the necessary information and guidance to pass the official Google AdWords certification exam. We hope everyone enjoyed the sessions to the fullest!

One of the most popular tools among advanced AdWords users is its Editor. Recently, the newest version of this application, version 11.0, was released, which is undoubtedly the most important update to the application . With the improvements it features in virtually all of its features, managing accounts and campaigns will be much more efficient for all users. The main objective of this redesign of the AdWords Editor was to provide campaign managers with much greater efficiency when making changes and queries. To achieve this, a faster interface has been created, improving some existing features and adding completely new ones. One of the advantages of this new AdWords Editor is that it allows you to manage multiple accounts and elements in parallel, as it offers the option to open several windows at once. This makes it even easier to drag elements between them. It is also much more practical for downloading data and monitoring status. Likewise, the quest for efficiency in account and campaign management has led to Editor 11.0 featuring a new panel for selecting type lists, designed to make searching faster even for users with larger accounts. This way, users can access campaigns, advanced features, and settings without having to navigate through cumbersome tabs that used to slow down the process. The new version of this Editor speeds up searches with improvements to the advanced bar, which allows you to apply filters and save the ones you think you'll need again. Furthermore, once you have the results, it allows for almost instant changes thanks to simple keyboard shortcuts. Likewise, any modification is much easier thanks to the fact that this version 11.0 of the AdWords Editor allows quick access to favorite mass editing tools from any view. In fact, large-scale changes have been greatly improved thanks to the advanced multi-selection feature , designed to make it easier to view and update any part of an account. Along these lines, the "Make Multiple Changes" tool has been introduced, which automatically reorganizes text as changes are made to its elements. These modifications, in turn reflected in the new detailed history, can be reverted individually or in bulk whenever desired. Version 11.0 of the AdWords Editor is now available and must be updated before April 2, 2015 , for continuous use. If you have any questions, the Help Center offers more information on its features.

It's no surprise that digital marketing is advancing and progressing at a dizzying pace. But sometimes, not all of us are able to keep up with this speed, and we fall behind…

That's why I want to introduce you to the new ClickOnline360 website.

This new and radiant 2015 is expected to be a decisive year in many ways. Strategically, I'd say it's one of the most important in the last five years, although we'll have the whole year to go over this together. In any case, we couldn't start the year any other way than with this new website and new realities .

New realities?

Indeed, everything is evolving, and even more so on the Internet, as I said at the beginning, and at ClickOnLine360 we are clear that we are not going to be left behind, so, along with our new website, we are introducing… new services !

Beyond the expansion of our brand, it is an indisputable fact that our dear clients have asked us and made us see that ClickOnline360 must respond to the needs of companies in terms of Digital Marketing globally and be able to go hand in hand through all the necessary paths in the 2.0 environment... and a little beyond too ;-)

Among many other things, we are now able to offer WordPress websites, e-commerce sites with different technologies, content and video creation - the latter will be the real deal this year, we are convinced - as well as SEO positioning , Analytics services, and more things that we will see together little by little.

I invite you to visit our new website www.ClickOnline360.com and make it yours.

And although a little late, I take this opportunity to wish you all a happy new year and hope that we all achieve our goals and objectives at work. Above all, I hope that we all have a great 2015 filled with health and happiness.

“If content is king, conversion is queen” (John Munsell).