Master Google Ads with ClickOnline!

We never tire of reading that smartphones are increasingly becoming the most common device for accessing the Internet. We must keep this idea in mind when we want to reach our company's potential clients , and use every resource at our disposal to achieve this. Just as it's important to consider the need for a responsive design that allows users to access our content, we must also consider using certain applications that allow us to work in this area from our mobile devices, such as Google My Business and AdWords Express. The Google My Business app is available for Android and iOS devices and allows us to respond to reviews left by customers on Google, in addition to checking real-time alerts that will allow us to understand our business's online reputation. It even lets you know when a client contacts your company, allowing you to take advantage of this opportunity to prepare for your business appointment. And why not manage your company's AdWords campaign from your mobile device? The Google AdWords Express app helps us manage our ads from our mobile devices, reaching potential customers right when they're searching for the type of product or service we work with. The great advantage of these two apps is that we can combine them to get the most out of our website . Google My Business offers us the most important statistics for the month, and with the information this app provides, we can use AdWords Express to view more details or edit the ad needed for the promotion.

If dynamic remarketing for retail campaigns represented an improvement in their business results, its availability across all verticals is expected to have the same effects, including hotels, flights, real estate, classifieds, jobs, automobiles, finance, and training. Dynamic remarketing allows website visitors to be offered ads tailored to products they've previously viewed online and related to their interests. Its use has often doubled the conversion rate achieved by many companies. And these positive results are further multiplied by applying mobile segmentation to their remarketing campaigns. It's also important to keep in mind that the performance of an online campaign improves when combining direct remarketing with automatic bidding, as it allows the optimal bid for each impression to be calculated in real time. This ultimately results in a higher conversion rate. In travel verticals , it's been proven that designing a dynamic ad that shows each potential traveler the most relevant package, hotel, or cruise based on their interests increases ROI by nearly 40%. It also improves campaign management speed and allows the right ad to be shown to the right user. Similar situations have occurred with the application of dynamic remarketing in flight verticals, which have doubled the number of conversions obtained and achieved a significant decrease in CPA. In all cases, dynamic remarketing allows for reaching a broader customer segment through personalized ads, as well as increasing the impact of marketing campaigns.

If we choose to use the Search Network to publish our AdWords ads, we should consider adding additional callouts with information of interest to users. This callout will appear in the ads at the top and bottom of Google search results. What will the inclusion of this additional callout in our ad add to our campaign? Essentially, it will provide additional and exclusive information that can convince potential customers to choose our offer. But not only that: using additional callouts can help us better manage our campaign in several ways. To begin with, we can include any type of information we want about our products or company, whether in the account, campaign, or ad group, without having to create new ads from scratch. Additionally, this additional callout gives us the option to modify it without having to modify performance statistics. This will be a great advantage when it comes to obtaining detailed reports on our campaign and making the necessary assessments. Another positive aspect of using this type of callout in our ads? The ability to schedule their appearance with the start and end dates that are most relevant to us at a given point in the campaign. However, if we want to take advantage of all the optimization possibilities offered by additional callouts, we should be aware that we can only create four callouts per level, and that their order, length, and performance will be taken into account when determining whether a callout will be displayed for the ad. It's important to note that only two to four callouts can appear in addition to the ad text on desktop and tablet results pages.

On September 30, 2014, our Co-Founders Bernat Tirado and David Fernandez spent the day in Madrid attending a new Google event. This time, some of the various Google AdWords agencies across the country were invited for various reasons and with different profiles. The invitation was to notify us that we are a Google Premium Partner . It is an honor to have this distinction and to be among a tier where very few are chosen to achieve this distinction. Being Google Premium Partners opens up many advantages for our clients that we can bring to improve their Google AdWords campaigns. In addition to all this, they showed us two new tools in Beta so we could test them and then provide our feedback to Google. With this, we continue on our path to always being at the forefront of all the new AdWords developments so we can offer our clients all the options, no matter how innovative . Finally, we have the honor of joining a project that is coming to Spain as the first country after the US, but we can't reveal all the details yet... We'll be sharing more with you little by little!

On September 23rd, our Co-Founder Bernat Tirado had the opportunity to speak at Google Partners University in Madrid. Google Partners University is a training program exclusively for Google-certified agencies . It delves into different aspects of Google AdWords and helps certified agencies improve their skills with the tool. The talk lasted four hours, during which Bernat discussed: - Flexible bidding strategies - Google Shopping campaigns - Remarketing - Similar users - Ad extensions - Gmail Ads. Some of these features were unfamiliar to most agencies attending the event since they are still in beta and @ClickOnline360 has access to them. Other, more well-known features were discussed by @Bernat_Tirado , who explained both his experience and some tips for getting the most out of them. A day marked by a positive atmosphere and a desire to improve their Google AdWords skills left the more than 140 agencies invited to the event satisfied with the experience. We want to thank Google for the trust placed in our agency, and in particular in @Bernat_Tirado . Undoubtedly, part of the success of these events is due to the fact that Bernat is a Google AdWords instructor at Clickformacion360 and draws on this experience for his presentations.

The keyword configuration of your Google AdWords ads is the key to making them effective and receiving clicks. Therefore, if you want to get the most out of your ad delivery, it's worth learning how to configure them correctly. To start, it's recommended that you group your keywords from similar product lines. This way, you can create ads that fit a single theme, which will correspond to the keywords you target. Furthermore, if you want to maximize the profitability of the matching options you invest in, it's important to periodically analyze their performance. How can you know how the match type you choose for your ad keywords performs? If you use the View Search Terms report, you can see how your ads perform in different search types and modify the match type based on the results. Keep in mind that a narrower match type will be much cheaper, but you'll also get fewer clicks. Therefore, you need to take both factors into account. Additionally, when choosing keywords for your ads and their match criteria, you should consider the geographic segment you're targeting. The broader the segment, the more you'll need to fine-tune your use of highly specific keywords. To help you make informed decisions about the use of keywords in your Google AdWords campaign ads, you should consider using effective tools like Keyword Planner . With it, you can obtain the most relevant keywords for your goals, estimate traffic, and find synonyms and variations that will help you improve your results.