Master Google Ads with ClickOnline!

The ultimate success of your shopping campaigns depends on optimizing them to the fullest extent possible, ensuring you achieve more impressions and clicks and identify all the opportunities your bidding strategy offers. To achieve this, it's essential to conduct the most competitive analysis possible of your campaigns. This involves taking several factors into account. Compare the performance of your ads with those of your competitors . Using auction data, impression share, overlap percentage, and top ranking percentage, you'll be able to find opportunities to improve your bids. Likewise, a competitive analysis of your shopping campaign should take into account search impression share , which has been redesigned to identify campaigns that need better optimization based on the ranking of lost impressions. Along the same lines, you can also modify your bids by determining your competitors' impressions segmented by time of day and access device. With this auction data, you can modify your bidding strategy to optimize your results. Other methods available to you for analyzing the performance of your shopping campaigns include the bid simulator columns , which show you the possible results with different bids, and the simplified product group view. With this, you can organize products by performance and easily identify which ones to optimize based on their impressions. With all these resources at your disposal, it will be much easier for you to work toward surefire successful strategies for your business, and you will have much more useful ways to optimize your shopping campaigns.

We never tire of reading that smartphones are increasingly becoming the most common device for accessing the Internet. We must keep this idea in mind when we want to reach our company's potential clients , and use every resource at our disposal to achieve this. Just as it's important to consider the need for a responsive design that allows users to access our content, we must also consider using certain applications that allow us to work in this area from our mobile devices, such as Google My Business and AdWords Express. The Google My Business app is available for Android and iOS devices and allows us to respond to reviews left by customers on Google, in addition to checking real-time alerts that will allow us to understand our business's online reputation. It even lets you know when a client contacts your company, allowing you to take advantage of this opportunity to prepare for your business appointment. And why not manage your company's AdWords campaign from your mobile device? The Google AdWords Express app helps us manage our ads from our mobile devices, reaching potential customers right when they're searching for the type of product or service we work with. The great advantage of these two apps is that we can combine them to get the most out of our website . Google My Business offers us the most important statistics for the month, and with the information this app provides, we can use AdWords Express to view more details or edit the ad needed for the promotion.

If dynamic remarketing for retail campaigns represented an improvement in their business results, its availability across all verticals is expected to have the same effects, including hotels, flights, real estate, classifieds, jobs, automobiles, finance, and training. Dynamic remarketing allows website visitors to be offered ads tailored to products they've previously viewed online and related to their interests. Its use has often doubled the conversion rate achieved by many companies. And these positive results are further multiplied by applying mobile segmentation to their remarketing campaigns. It's also important to keep in mind that the performance of an online campaign improves when combining direct remarketing with automatic bidding, as it allows the optimal bid for each impression to be calculated in real time. This ultimately results in a higher conversion rate. In travel verticals , it's been proven that designing a dynamic ad that shows each potential traveler the most relevant package, hotel, or cruise based on their interests increases ROI by nearly 40%. It also improves campaign management speed and allows the right ad to be shown to the right user. Similar situations have occurred with the application of dynamic remarketing in flight verticals, which have doubled the number of conversions obtained and achieved a significant decrease in CPA. In all cases, dynamic remarketing allows for reaching a broader customer segment through personalized ads, as well as increasing the impact of marketing campaigns.

If we choose to use the Search Network to publish our AdWords ads, we should consider adding additional callouts with information of interest to users. This callout will appear in the ads at the top and bottom of Google search results. What will the inclusion of this additional callout in our ad add to our campaign? Essentially, it will provide additional and exclusive information that can convince potential customers to choose our offer. But not only that: using additional callouts can help us better manage our campaign in several ways. To begin with, we can include any type of information we want about our products or company, whether in the account, campaign, or ad group, without having to create new ads from scratch. Additionally, this additional callout gives us the option to modify it without having to modify performance statistics. This will be a great advantage when it comes to obtaining detailed reports on our campaign and making the necessary assessments. Another positive aspect of using this type of callout in our ads? The ability to schedule their appearance with the start and end dates that are most relevant to us at a given point in the campaign. However, if we want to take advantage of all the optimization possibilities offered by additional callouts, we should be aware that we can only create four callouts per level, and that their order, length, and performance will be taken into account when determining whether a callout will be displayed for the ad. It's important to note that only two to four callouts can appear in addition to the ad text on desktop and tablet results pages.

On September 30, 2014, our Co-Founders Bernat Tirado and David Fernandez spent the day in Madrid attending a new Google event. This time, some of the various Google AdWords agencies across the country were invited for various reasons and with different profiles. The invitation was to notify us that we are a Google Premium Partner . It is an honor to have this distinction and to be among a tier where very few are chosen to achieve this distinction. Being Google Premium Partners opens up many advantages for our clients that we can bring to improve their Google AdWords campaigns. In addition to all this, they showed us two new tools in Beta so we could test them and then provide our feedback to Google. With this, we continue on our path to always being at the forefront of all the new AdWords developments so we can offer our clients all the options, no matter how innovative . Finally, we have the honor of joining a project that is coming to Spain as the first country after the US, but we can't reveal all the details yet... We'll be sharing more with you little by little!

On September 23rd, our Co-Founder Bernat Tirado had the opportunity to speak at Google Partners University in Madrid. Google Partners University is a training program exclusively for Google-certified agencies . It delves into different aspects of Google AdWords and helps certified agencies improve their skills with the tool. The talk lasted four hours, during which Bernat discussed: - Flexible bidding strategies - Google Shopping campaigns - Remarketing - Similar users - Ad extensions - Gmail Ads. Some of these features were unfamiliar to most agencies attending the event since they are still in beta and @ClickOnline360 has access to them. Other, more well-known features were discussed by @Bernat_Tirado , who explained both his experience and some tips for getting the most out of them. A day marked by a positive atmosphere and a desire to improve their Google AdWords skills left the more than 140 agencies invited to the event satisfied with the experience. We want to thank Google for the trust placed in our agency, and in particular in @Bernat_Tirado . Undoubtedly, part of the success of these events is due to the fact that Bernat is a Google AdWords instructor at Clickformacion360 and draws on this experience for his presentations.