Digital Marketing: Your Guide to Online Success

One of the most important things in Google AdWords is achieving your goal, often a request for information, a registration, or a sale. Getting users to complete a goal isn't usually easy; for this, it's crucial to define our strategy and know who our target audience is. However, all of this would be useless if we didn't configure our goals. To do this, we need to create the conversion code. To create the conversion code, we need to go to the Tools tab and click on CONVERSIONS: Next, a page will appear where we have to enter the name of the code. In no case will this affect the performance of our campaigns, but it is interesting to enter a name that we can then quickly find in our source code. Next, we have to choose the type of conversion. The most common is to arrive at a specific page such as the thank you page once the user has purchased or requested information. For this, a website is used. On the following page we can find several sections, including the following:

• Conversion Value: In this section we can decide whether conversions have any value or not to set any value per conversion.
• Count : We can decide to count all conversions or only the first one that each user makes within the established period.
• Conversion Sale: We can decide how long the AdWords conversion cookie remains for users.
• Conversion Category: We can decide if it's a registration conversion, a sale, or a page landing...
• Markup language: We will inform you if our website is in HTML, CHTML, etc.
• Tracking indicator : There is an option to inform the user with a text that appears on the website, saying that we are collecting statistics from Google, normally it is not done.

Finally, the code appears. This code must be inserted into the source code of our website between Body and Body, only on the page where we want to count the goal.

I hope this has been helpful. Here's a motivational video about achieving goals, and remember, don't give up if you don't achieve it the first time.

The truth is that data searches on Google have grown to an impressive volume, to the point that statistics indicate that more than 100 billion searches are carried out each month on Google.com for information that can often be found in an app . Why not take advantage of this opportunity to promote yours? Google makes it easier to advertise your app on its Search Network . In fact, it offers you the option to create your ad by following the simple steps of a simplified campaign setup workflow to promote your app on Google.com. The promotion you get from these ads has an added benefit: it will represent a significant saving of time and money , because the system only shows it to people who don't yet have your app. This is achieved thanks to the keyword suggestion tool for app ads on the Search Network, which will suggest appropriate keywords based on the main queries used to search for your app on Google Play and Google Search. Additionally, you can achieve something very important with this Google Search configuration: getting your app users to turn to it for information often. The system allows you to create deep links , which will direct users to specific pages within the app they've installed, if you sign up for its beta version. You should also keep in mind that YouTube can be another great tool for effectively promoting your apps. The new TrueView ads allow you to reach users who could be your real potential customers, based on their interests and the videos they've recently viewed. With both types of campaigns, it will be much easier for you to get your app the online presence it needs to increase its download rate.

Who hasn't had problems managing the information about the products they sell on their website? The truth is, it can be a complicated situation to manage when you're in the middle of a shopping campaign, such as during Christmas. It's important to keep in mind that having the correct data for all products is essential for them to be displayed correctly in their respective listings and, therefore, accessible to potential buyers during a shopping campaign. And correcting any problems that arise isn't always easy. To address this need, Google Shopping has launched the new Merchant Center Diagnostics tab, designed to help you identify issues with your product data. The Merchant Center Diagnostics option, which replaces the Data Quality tab, allows you to generate reports on issues related to your account, feeds, and Merchant Center products . This way, you get an overview of the status of the product data involved in a shopping campaign and can prioritize how to resolve the main system issues. This tab also offers new reporting tools on other aspects of product data processing, such as a historical summary of each product's compliance status , which allows you to pinpoint the source of data issues, particularly those related to recent changes. It also offers a downloadable report with all affected products and traffic and impact metrics, allowing you to identify which products are experiencing issues in the current shopping campaign and their status.

Today marks the end of Google Activate 2014. It's been a pleasure to be part of this project, and sharing my knowledge has been a very enriching experience. I've met a ton of people, projects, and dreams. As I always say, pursue your dreams because one day they may come true. Now is the time. What are you waiting for? ACTIVATE YOURSELF.

If you're planning a Search Network campaign and want to optimize it to the fullest, you need to combine as many related factors as possible. Intent, context, and audience in a single online marketing strategy are the keys to success. Reaching the user at the right time is key to your campaign's effectiveness. Therefore, it's important to consider contextual indicators such as location, time of day, and device. Similarly, it's important to keep in mind that advanced campaigns and the remarketing feature will help you reach your users more easily . Specifically, with remarketing lists, you can modify bids, keywords, and search ads based on users' previous activity. The role of remarketing lists: This feature plays a very important role in Search Network campaigns because it combines user intent and context to offer the most appropriate ads. You can increase the visibility of your campaign's ads by adjusting the bids for remarketing lists and combining them with those for advanced campaigns for locations, devices, and times of day . It's also recommended that you bid on broader keywords to increase your campaign's reach to generate more conversions, sales, and ROI. Finally, keep in mind that remarketing lists for Search Network ads have the same tags and management tools as remarketing on the Google Display Network. So, if you already have the remarketing tag on the Display Network, you can start remarketing on the Search Network.

The ultimate success of your shopping campaigns depends on optimizing them to the fullest extent possible, ensuring you achieve more impressions and clicks and identify all the opportunities your bidding strategy offers. To achieve this, it's essential to conduct the most competitive analysis possible of your campaigns. This involves taking several factors into account. Compare the performance of your ads with those of your competitors . Using auction data, impression share, overlap percentage, and top ranking percentage, you'll be able to find opportunities to improve your bids. Likewise, a competitive analysis of your shopping campaign should take into account search impression share , which has been redesigned to identify campaigns that need better optimization based on the ranking of lost impressions. Along the same lines, you can also modify your bids by determining your competitors' impressions segmented by time of day and access device. With this auction data, you can modify your bidding strategy to optimize your results. Other methods available to you for analyzing the performance of your shopping campaigns include the bid simulator columns , which show you the possible results with different bids, and the simplified product group view. With this, you can organize products by performance and easily identify which ones to optimize based on their impressions. With all these resources at your disposal, it will be much easier for you to work toward surefire successful strategies for your business, and you will have much more useful ways to optimize your shopping campaigns.

We never tire of reading that smartphones are increasingly becoming the most common device for accessing the Internet. We must keep this idea in mind when we want to reach our company's potential clients , and use every resource at our disposal to achieve this. Just as it's important to consider the need for a responsive design that allows users to access our content, we must also consider using certain applications that allow us to work in this area from our mobile devices, such as Google My Business and AdWords Express. The Google My Business app is available for Android and iOS devices and allows us to respond to reviews left by customers on Google, in addition to checking real-time alerts that will allow us to understand our business's online reputation. It even lets you know when a client contacts your company, allowing you to take advantage of this opportunity to prepare for your business appointment. And why not manage your company's AdWords campaign from your mobile device? The Google AdWords Express app helps us manage our ads from our mobile devices, reaching potential customers right when they're searching for the type of product or service we work with. The great advantage of these two apps is that we can combine them to get the most out of our website . Google My Business offers us the most important statistics for the month, and with the information this app provides, we can use AdWords Express to view more details or edit the ad needed for the promotion.

If dynamic remarketing for retail campaigns represented an improvement in their business results, its availability across all verticals is expected to have the same effects, including hotels, flights, real estate, classifieds, jobs, automobiles, finance, and training. Dynamic remarketing allows website visitors to be offered ads tailored to products they've previously viewed online and related to their interests. Its use has often doubled the conversion rate achieved by many companies. And these positive results are further multiplied by applying mobile segmentation to their remarketing campaigns. It's also important to keep in mind that the performance of an online campaign improves when combining direct remarketing with automatic bidding, as it allows the optimal bid for each impression to be calculated in real time. This ultimately results in a higher conversion rate. In travel verticals , it's been proven that designing a dynamic ad that shows each potential traveler the most relevant package, hotel, or cruise based on their interests increases ROI by nearly 40%. It also improves campaign management speed and allows the right ad to be shown to the right user. Similar situations have occurred with the application of dynamic remarketing in flight verticals, which have doubled the number of conversions obtained and achieved a significant decrease in CPA. In all cases, dynamic remarketing allows for reaching a broader customer segment through personalized ads, as well as increasing the impact of marketing campaigns.

If we choose to use the Search Network to publish our AdWords ads, we should consider adding additional callouts with information of interest to users. This callout will appear in the ads at the top and bottom of Google search results. What will the inclusion of this additional callout in our ad add to our campaign? Essentially, it will provide additional and exclusive information that can convince potential customers to choose our offer. But not only that: using additional callouts can help us better manage our campaign in several ways. To begin with, we can include any type of information we want about our products or company, whether in the account, campaign, or ad group, without having to create new ads from scratch. Additionally, this additional callout gives us the option to modify it without having to modify performance statistics. This will be a great advantage when it comes to obtaining detailed reports on our campaign and making the necessary assessments. Another positive aspect of using this type of callout in our ads? The ability to schedule their appearance with the start and end dates that are most relevant to us at a given point in the campaign. However, if we want to take advantage of all the optimization possibilities offered by additional callouts, we should be aware that we can only create four callouts per level, and that their order, length, and performance will be taken into account when determining whether a callout will be displayed for the ad. It's important to note that only two to four callouts can appear in addition to the ad text on desktop and tablet results pages.

On September 30, 2014, our Co-Founders Bernat Tirado and David Fernandez spent the day in Madrid attending a new Google event. This time, some of the various Google AdWords agencies across the country were invited for various reasons and with different profiles. The invitation was to notify us that we are a Google Premium Partner . It is an honor to have this distinction and to be among a tier where very few are chosen to achieve this distinction. Being Google Premium Partners opens up many advantages for our clients that we can bring to improve their Google AdWords campaigns. In addition to all this, they showed us two new tools in Beta so we could test them and then provide our feedback to Google. With this, we continue on our path to always being at the forefront of all the new AdWords developments so we can offer our clients all the options, no matter how innovative . Finally, we have the honor of joining a project that is coming to Spain as the first country after the US, but we can't reveal all the details yet... We'll be sharing more with you little by little!