Digital Marketing: Your Guide to Online Success

Here are some reasons why some people may consider Joomla a better option than WordPress:

1. More powerful for more complex websites: Joomla is a more advanced content management platform than WordPress and may be a better choice for more complex websites that require advanced content management and security features.
2. Greater flexibility in content management: Joomla offers greater flexibility in content management, allowing the creation of custom content types and the organization of content into categories and sections.
3. Greater security control: Joomla includes more advanced security features, such as the ability to set user permissions and user groups, making it a better choice for websites with stricter security requirements.
4. Larger development community: Joomla has a larger and more active development community than WordPress, which means there are more resources and help available online.

However, these are just a few examples, and the best option will depend on the specific needs of each website and project. Ultimately, both WordPress and Joomla are popular and powerful platforms that offer advanced features for creating and managing websites.

If you're considering starting an online business or improving an existing one, PrestaShop is an excellent e-commerce platform that can offer you many benefits. Here are some of the main benefits of using PrestaShop:

1. Free and open source: PrestaShop is open source, meaning it's free to download and use. This also means you can access the source code and customize the platform to meet your business's specific needs.
2. Easy to use: PrestaShop is known for its intuitive and user-friendly interface, making it easy to set up and manage even for those without technical experience.
3. Customization: PrestaShop offers a wide range of modules and themes available for download and installation. These allow you to customize the appearance and functionality of your online store.
4. Multiple payment method integration: PrestaShop offers integration with a wide range of payment methods, including credit cards, PayPal, bank transfer, and more. This allows you to offer your customers convenient and secure payment options.
5. Analytics and Statistics: PrestaShop includes built-in analytics and statistics tools that allow you to monitor your online store's performance and optimize your marketing and sales strategies.

In short, PrestaShop is an easy-to-use, customizable e-commerce platform with a wide range of advanced features that make it an excellent choice for any online business.

YouTube is a video platform with a huge audience, making it an ideal place to promote your business. Here are some tips for creating effective YouTube Ads campaigns:

1. Define your objective: Before creating your campaign, it's important to be clear about what you want to achieve. Do you want to increase traffic to your website, generate leads, or sell more products? Having a clear objective will make it easier to make decisions about what type of ad to use and how to segment your audience.
2. Know your audience: Know your target audience and understand their interests, purchasing behaviors, and video viewing patterns. This will help you segment your audience effectively and create relevant ads.
3. Create compelling videos: Create compelling videos that grab your target audience's attention and show them why they should choose your product or service. Be sure to include a clear and concise call to action at the end of the video.
4. Use different ad formats: YouTube offers different ad formats, including video ads, showcase ads, discovery ads, and display ads. Experiment with different formats to find what works best for you.
5. Use targeting: Segment your audience using factors like geographic location, age, gender, and interests to ensure your ads reach the right people.

By following these tips, you'll be able to create effective YouTube Ads campaigns that achieve the results you want for your business. Good luck!

Google Ads are a valuable tool for reaching your target audience and improving your business performance. But how can you ensure your campaigns are effective and achieve the results you want? Here are some tips for starting high-performing campaigns with Google Ads.

1. Know your audience: To create relevant and engaging ads for your target audience, it's essential to understand their needs, interests, and purchasing behaviors. Research your audience and understand how they search for and purchase the products or services you offer.
2. Write a clear and concise message: Make sure your ads include a clear and concise message that effectively describes your products or services. Don't forget to include a call to action that encourages users to click on your ad.
3. Use relevant keywords: Choose keywords that best describe your product or service and are related to your audience's searches. Use these keywords in your ad titles and descriptions to increase your ad visibility.
4. Target your ads to the right location: Use geotargeting to direct your ads to specific locations where your target audience is located. This will save you money and increase the effectiveness of your ads.
5. Test and adjust: Don't give up after your first campaign. Try different combinations of keywords, geographic targeting, and ad messaging until you find the one that works best for you.

By following these tips, you'll be able to launch Google Ads campaigns that achieve the results you want for your business. Good luck!

At Click Online 360, we have renewed our Google Premier Partner status this year! We have been one for a few years, but in 2022, Google has tightened its policies, and at Click Online, we continue to comply with all of them. Only 3% of Google Ads agencies worldwide can achieve this recognition, so we are very happy to share this news with you.

Being a Google Premier Partner means earning Google's recognition for the work we do every day at our agency. It also means enjoying new benefits that help our clients grow with Google Ads.

"Congratulations to our Premier Partners for being among the top 3% of Google Partners in Spain. These companies stand out from the rest for their commitment to thoroughly understanding the products they offer, fostering relationships with new customers, and helping existing ones grow their businesses. We want to offer them our support to continue driving their customers' online success."
- Davang Shah, Senior Director, Google Ads Marketing Team.

At Click Online 360, we have renowned specialists with over 15 years of experience in the sector to offer a professional, transparent, and efficient service. We are experts in creating online marketing campaigns with the goal of generating results and profitability . Our client portfolio includes companies from all sectors that have managed to grow and consolidate their position in the digital world thanks to the work of our experts.

In 2022, we'll be able to continue enjoying the exclusive tools and new products that Google is making available to us to help our customers efficiently and directly.

🚀We are very proud to be part of the program for another year and to be able to continue offering our best in 2022 🎉

It may seem obvious, but it is not, and the first and fundamental thing that we must take into consideration when writing a good article for SEO and that Google considers correct when positioning us, is to have a good topic to cover .

In many environments, it is stipulated that an article must have at least 600 or 800 words, although the reality is that there is no minimum or maximum that is the correct formula. The reason is because Google (and other search engines) seek to provide answers to the user, and this answer can be found in a long text, but also in a short one.

This way, Google will understand that it's a content-rich piece of work and will study it more carefully when it comes to ranking it better . Keyword-stuffing entries are no longer useful for SEO; they're a thing of the past, and the search engine penalizes them heavily.

That's why, with this short guide, we're going to teach you the basics you need to keep in mind when working on and positioning your articles.

Where do I start writing my SEO article?

Once we have a clear idea of what we want to write for the post, we move on to writing it. It's important to keep in mind that the average user views the content in a cross-section before delving deeper into the text. Therefore, the article should be easy to understand , organized, and aesthetically consistent with the website in question.

The bounce rate of users who enter to read a text is increasingly high, finding aggressive and annoying designs that force them to abandon the website. Google currently penalizes sites with a high bounce rate, which is why it's very important to take care of the design and ensure everything is understandable and easy to read for the visitor.

A good way to draw the user's attention to your article for SEO purposes is to bold the most important parts of the text . This way, they're more likely to find those highlighted sections on their first read-through and thus continue reading the entire article.

Title of an article for SEO

This is the initial part of the article for SEO purposes. It should clearly and concisely describe what our text is about and give it the necessary relevance to keep users interested in it.

This should be done in less than 50 characters , since anything longer than this will cause both search engines and users to lose interest in it, considering it excessive.

We should include as much information as possible and the chosen keywords in this text. If possible, these should be placed as close to the beginning as possible, as long as it remains natural.

This will help search engines perform better indexing , and, as recent studies indicate, users read the first two or three words of a title to determine whether the article is interesting or not and whether they can access it.

SEO in Images and Multimedia

The best way to enhance an article's SEO is to add images or multimedia content that matches the article and the website, but that isn't distracting when reading . This will create a more aesthetically pleasing and visually appealing section, while also adding breadth and relevance to the text.

Name these images or media files with the keywords you plan to use in the article's SEO, especially if it's an image in the alt text section, which tells Google what the image shows.

On many occasions, articles are shared by users who find the images even more interesting than the text itself . In this case, if you are the owner or designer of the images, it will be of great help to publicize your work, and user engagement with the post will be very beneficial for positioning it.

Otherwise, if you don't own these images, there are free image banks or those with Creative Commons licenses that will help you find what you're looking for and will give your article much more impact, thus enriching it with better resources for Google SEO.

It's very important that the weight of the images is not excessive , since much of the traffic you will receive will be on the mobile version and a user who sees how long a website takes to load tends to leave after a few seconds.

Article Text for SEO

Justified text formatting used to be one of the most common methods for writing content. All publications, both digital and print, used this format. However, for some time now, and especially with new responsive websites, this type of formatting has been reduced in use , as the spacing of paragraphs to align the two parts of the text often results in large gaps between words, resulting in a very poor quality in terms of aesthetics and readability.

For this reason, we recommend left-aligning and centering an article for SEO purposes, as needed. Another aspect to keep in mind when working on the body of the article is the use of H1, H2, and H3 tags, which indicate the title, subtitle, or different sections of the text. These tags are widely used in CMSs like WordPress and Joomla. This helps search engines identify the most important and enriched sections and provides a scalable format.

We shouldn't overuse these tags , but it's interesting to be able to use them in articles and different sections, both for aesthetic purposes and to highlight important points in the body of the message.

It's essential that the chosen keywords, or similar and synonymous keywords, appear in the first 50 or 100 words of the text, as this is the section that the search engine values most when it comes to ranking, but also throughout the entire text.

That's why, when we begin writing an article , we must conduct a detailed study of the keywords and how we will use them throughout the entire body.

Links for SEO (Anchor text)

Using both internal and external links throughout your article will help with SEO . Internal linking will serve to highlight other interesting content on your website, helping users spend as much time as possible on your page.

External links to sites will show Google, especially if they are sites with high interest, that your SEO article contains rich content and will therefore help it rank.

Google is now penalizing fraudulent links that were once used to boost rankings. Therefore, external links must be genuine and provide accurate information about what we have published to improve rankings.

Social networks

Currently, there are various methods, depending on the CMS or programming used when publishing, that facilitate the way articles are shared on different social networks.

It is essential to adapt to each of them and not share in all of them in the same way, since each one has a different format and a different type of user, therefore, if a Twitter user sees a publication in which the characters exceed the maximum number and are cut off, they will surely not click on the link, just as a LinkedIn user will if they see a publication with hashtags, since this network does not support them and they are not useful.

To solve all this, it's interesting to use sections like those offered by Yoast or Rank Math, where you can visually layout how a user shares your article on different social networks.

It's worth noting that social media is currently one of the best methods for making a text go viral , and working on it in depth can yield significant SEO results.

Custom URLs

Use the chosen keywords in your article's URLs for SEO purposes. This will help search engines index the text you want to rank more quickly. It's very important to avoid long URLs or those with unusual numbers and codes. It's recommended that you use no more than 5-6 words after the domain name itself.

Let's give an example using “SEO” as the keyword.

Good: www.dominio.com/un-buen-articulo-SEO

Bad: www.dominio.com/esto-es-un-buen-articulo-para-el-positionamiento-de-Google-y-otros-buscadores

Even though you have the keyword selected, the length of the URL often causes search engines and even users to reject it . If you have no choice but to generate such a long URL, you can use shorteners like Bit.ly , which will help you create a more attractive URL when sharing on social networks and forums where there are character limits.

Conclusions of the article

We must keep in mind that there is currently no perfect formula for creating an article or even a website, but we do know a series of guidelines and basic principles that search engines, and especially Google, like to consider when it comes to ranking us higher in search results. By following these tips, you'll soon see how your articles, and therefore your website, will receive more visitors and you'll begin to rank higher.

Tell us about your experience, if you have any other tips, and if they've helped you when working on your own SEO.

You've probably already read about the various SEO tools and everything they can help you achieve with your website , so the temptation to try them out is inevitable. However, experimenting isn't the best idea, and opting for an SEO agency would be the best option.

Hiring an SEO agency will help you maximize your website's potential and increase profits through ROI and other technicalities that only a professional understands how to extract positive results.

Important : If you don't know what SEO is and why you should apply it to your digital marketing strategy, click here and then continue reading this article.

If, on the other hand, you know what SEO is or have some knowledge of it, keep reading and learn about the benefits of hiring an SEO agency for your website:

1. Improve your positioning with an SEO agency

Users search for information on the web using specific keywords, which filters the search results and displays the most relevant pages in list form .

Let's be honest, people who use search engines to obtain information rarely visit beyond the pages that are positioned in the first places .

This is the main reason why your website should be well-positioned , so that you receive the greatest number of visits, which can increase your income, brand recognition, and other benefits by receiving organic traffic to your site.

This is what web positioning is all about, and it's achieved through strategies and tools applied by SEO agencies, who will know how to handle algorithm updates, penalties, marketing strategies, or unexpected changes much better than the average user.

2. Improve your website with your SEO agency

Among the sea of sites out there, your website needs exposure , and SEO is what makes that possible. Having good exposure/visibility means your products sell more and you earn more revenue .

Obviously, there are product tools that help with faster positioning and a more direct ROI, like the service offered by a Google Ads Agency , and we always recommend using them. Furthermore, thanks to well-implemented SEO strategies , your content will load faster and you'll achieve greater e-commerce , the opposite of what happens when content is delayed.

An SEO agency will help you evaluate your goals, your competitors, your website, and create a plan that will increase your exposure in search engines .

These professionals have in-depth knowledge of bounce rates, semantic indexing, URL cannibalization, homepages, how to use search engine algorithms, and many other functions that require knowledge and fluency.

However, something you should remember is that improving a website takes time, and you won't see immediate returns . While the agency plans and creates strategies, you can invest your time in other equally important functions like Google Ads, Social Ads , and other types of digital marketing strategies.

3. Increase your income

We've already mentioned the impact that positioning and content loading speed have on increasing revenue, as having optimized SEO gives you the ability to convert users into customers .

Do you have an offline store and think it's not important? Wrong! Currently, the main searches are online, whether it's to get the number of a pizzeria in the city or to contact a team specializing in comprehensive renovations.

On the other hand, you're more likely to get a higher return on investment if you hire an SEO agency . These agencies know how to leverage each SEO element to achieve the desired results, use metrics to determine performance, and monitor to make adjustments if necessary.

4. Indexing and SEO-oriented content

Even if you have optimized content, there are websites that are not validated by search engines . This is why it is important for an SEO agency to know how to design an optimization strategy and index the site so that search engines can easily find it.

During this process, professionals work with keywords, site maps, correct use of titles and meta tags, and good indexing so that content loads quickly and there is no cannibalization between content that ends up affecting ranking.

This takes time because the viability of everything must be determined before implementing it on a large scale , without neglecting the importance of creating valuable content to attract customers.

5. Linkbuilding

This aspect is related to on-page and off-page SEO, and is an important triad to keep the search engine "happy" to a certain extent and achieve good rankings.

In this case, you need to know which links are good, which ones are needed, which ones aren't convenient and may even be toxic, or which ones the competition is using and are working for them, as well as the errors that are harmful.

Isn't it a long job? An SEO agency will handle all of this. They will evaluate your backlinks and determine whether that link is still good or is now more of a disadvantage for you . In this case, the agency will use its resources and tools to optimize the entire system of both external and internal links, and will even contact the site and request that you be removed.

If it is a site with potential and a similar theme, professionals will contact the site to see if they can help you by linking your site there .

<<Backlinks are currently a great help in Google's organic results>>

Click Online SEO Agency

6. Google Ads and Social Ads Integration

Paying for search engine advertising is another way to get more traffic to your site , and this is what Search Engine Marketing (SEM) does.

Advertisements are related to the keyword the user is searching for and are part of the digital marketing activities that companies employ. However, this strategy is often significantly improved when optimized alongside an SEO strategy.

Ideally, you should know how to coordinate SEO and SEM activities so that the overall strategy works as expected.

7. They use the right SEO tools

There are many SEO tools that can be used to properly analyze your website , allowing you to detect the most used keywords, errors on your site, what your competitors are doing to rank well, and more.

Most tools are paid, and they're not exactly cheap, with the average cost being around €100 to €200 per month per tool to achieve the best results. For example, one of the best tools is SemRush, and these are its current prices:

Other well-known SEO tools are Ahref or Sistrix.

Although it may seem like it, it is not a high price at all for what they offer , however for a budding business or a website it can be somewhat expensive.

These SEO tools provide the information you need to improve your site and increase your traffic and revenue, so a quality SEO agency has the right tools for you without having to pay for many and not knowing which one will work best for you .

Without a doubt, an SEO agency will provide you with many benefits, as it will ensure that your website has everything it needs to become one of Google's favorites .

Choosing the best hosting for your website can be complex and tedious. Many of our clients and students ask us where they can host their websites . They often refer to commercial companies featured on TV, but many of these plans aren't adequate for hosting a good website with good speed for SEO.

Different types of Hosting

There's an overwhelming selection of hosting options on the Internet, from free to cheap to the most expensive.

We have to keep in mind that although there is sometimes a big difference in price, this is due to the fact that a website that has 1,000 visits per month is not the same as one that has 90,000, apart from the characteristics of the hosting , since there are several factors that vary from one company to another to select the one that suits us best.

Customer Service to choose the best hosting

One of the most important points for us is customer service . What we strive for is service that isn't necessarily technical, but rather fast and efficient.

If we don't have quality customer service , we can face problems like a website that's down for hours, or even days, and the associated expense. These are problems we don't know how to solve, or countless small issues that can be resolved in a matter of minutes with proper customer service.

What should we keep in mind when selecting the best hosting?

Many hosting companies that offer extremely low prices have terrible customer service, and savings in this area can end up costing you dearly. It's essential to ensure that the service you purchase offers excellent customer service .

Here you can see all the services Loading offers and learn about its Best Hosting.

Do you have a project and want to appear at the top of Google?

Remember that at Click Online, we have experts who will help you grow your Google Ads , Social Ads , and organic positioning campaigns. Get information without obligation!

In order to understand and make the most of Google Ads (previously known as Google AdWords ) and all its tools, we will make constant references to terms specific to Google Ads as well as to Digital Marketing expressions in general .

That's why we're going to review the meaning of the most important items and the acronyms we use most in Google Ads.

What is Google Ads?

Google Ads is an online advertising program from Google . It's an intelligent advertising system created and managed by Google that consists of sponsored advertising, using CPC (Cost Per Click) and targeted to the advertiser's target audience.

Through this system and the use of keywords, companies or advertisers can create effective ads and launch them to a specific, pre-determined audience.

This way, when a potential customer performs a search through Google, Google will display all the links related to the words entered , but it will also display Ads that also contain the words we have selected.

"With Google Ads you will reach more customers through the different advertising platforms that the Google network has.

Click Online 360

Thus, a company that wants to advertise through AdWords will enter an ad and, using a keyword system, insert those elements related to its offer that may interest the potential customer.

And most importantly, the ad will be shown to potential customers whose search query already suggests an active interest in the company or product.

Google Ads Basics:

Other Aspects to Consider About Google Ads

Quality level:

Using parameters based on, among others, the percentage of clicks an ad receives or a keyword's performance history, Google Ads measures a keyword's Quality Score and sets its minimum bid . Thus, the higher a keyword's Quality Score, the lower the price you'll pay per click.

Location:

These are the sites where an ad can be displayed within the Google Display Network. A placement can be a website, a selection of websites, or an ad unit located on a single page.

ROI (return on investment):

It is the relationship between the cost of advertising and the benefits obtained from conversions (for example, sales or potential customers who end up arriving at our page).

ROI indicates the value our company obtains as a result of the cost it invests in an advertising campaign.

URL:

Acronym for Uniform Resource Locator , which refers to the unique address that identifies a web page on the Internet.

"If you think advertising is useless, consider the millions of people who now believe that yogurt is delicious."

Joel Whitley.

The official Google Webmaster Central blog has announced the long-awaited Google Site Kit plugin via its official blog . The plugin is now available for everyone to install from the WordPress plugin directory .

Google Site Kit is the official Google plugin for WordPress , a free service that provides insights into how people find and use a website , and also provides information on how to improve and monetize content and other data from multiple Google tools such as Analytics and AdSense.

Who is Google Site Kit for?

This plugin is aimed at all webmasters of sites that have an installation of the popular WordPress CMS.

This Kit is composed of:

• Easier verification of site ownership through Search Console. Now you won't need to paste a code snippet into your site to prove ownership.
• Easy access to relevant statistics directly in WordPress.
• Cross-product insights (Google Search Console, Google Analytics, PageSpeed Insights, and AdSense) now combined into a single, intuitive dashboard.
• No source code editing required. A much simpler way to install and manage Google products on a website in just a few clicks.

If the service is also used by a developer or SEO agency like Click Online 360 , which works on WordPress sites, this plugin can make their life easier:

• Aggregated information from Google products, summarized in a dashboard for easy access by customers.
• Site performance statistics and improvement recommendations come directly from Google
• Roles and permissions to help you manage access to site data and ensure that only relevant people can see Google product statistics.

It's certainly an expected and logical step for the search engine, which aims to offer better information to its users and knows that WordPress is one of the most widely used CMSs in the world.